BloomzResearch | Wireframe | Prototype | Interaction Design | Visual Design | Front-End Development
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GlobalScholarResearch | Wireframe | Prototype | Interaction Design | Visual Design | Front-End Development
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UXCardSortProduct Owner | Research | Prototype | Interaction Design | Visual Design
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Just for FunBlender 3D | Modeling | Texturing | Shading | Lighting
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Competitive AnalysisAssess the strengths and weaknesses of competitors against your user's needs.
Mental ModelCapture user behavior, pain points, motivations, and needs from contextual inquires. Group into logical pillars. Map out product features for each pillar to identify gaps, opportunities, and feature bloat.
Task AnalysisIdentifies user's thought process and desired reactions toward each task flow segment.
Red Route AnalysisPriortize user experience for common tasks. Tasks used by few and rarely can be harder for user to access so that tasks used frequently by most people can be easily accomplished
StoryboardsVisually depict scenarios with storyboards. The storyboard should show the context, the problem, the user's fears / motivations, and how the problem will be solved. I use tools like Bitstrips to quickly create these storyboards.
WireframesVisually communicate abstract concepts with users and team members to generate feedback.
Rapid PrototypingGet users involved early in the design process with quick and inexpensive paper prototypes. Uncover usability issues and validate design decisions based on actual user reactions.
High Fidelity MockupsApply product branding, grid structure, typography, color scheme, and icons.
High Fidelity PrototypesQuickly develop interactive prototypes with tools like JustInMind or Axure. This lets the team easily distribute and observe exactly how well the product will be received before the product gets built.
Edmund YuExperience
I have over years of hands-on work experience in UI/UX design, rapid prototyping, and front-end development for rich Internet applications and mobile devices. I practice user centered design principles basing design decisions on user needs and business goals.
Head of Product Design
Bloomz (Redmond, WA)
May 28, 2013 - Present
Bloomz helps parents discover and connect with the world around their children. We work with schools, PTSAs, and activity centers to get important communications and promote parental collaboration all in one place. As the head of product design, I drive the end-to-end user experience ensuring that we build the minimal viable product; incorporate user centered design techniques; and optimize the experience by analyzing usage data.
Major Projects
- Mobile Experience: iPhone, iPad, Android, Windows Phone
- Social Networking: posts, updates, commenting
- Collaboration Tools: instant messaging, groups, and communities
- Calendars: Schedule coordination, shared/subscribed calendars
- Signup process: first run experience, walkthroughs, coach marks
- Volunteer request coordination
- Analytics: data visualization
Principal UX Designer
GlobalScholar (Bellevue, WA)
February 14, 2008 - April 19, 2013
As the principal UX designer I have the overall responsibility for all production work completed by the design team and for providing the UX strategic direction for the company.
Design Leadership
Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to; define standards of usability and accessibility; empowering excellent, high-quality visual designs and front-end development; engage with product managers, design, and development leads to solve user and business goals using the principles of user-centered design.
Team Management
Ensure designers understand the company’s goals; understand what they are accountable for; and promote personal growth and professional development opportunities.
Process Improvement
Seek to update and improve processes, to allow less wasteful, more streamlined design.
Major Projects
- Mobile experience: iPhone, iPad, and Android.
- UI framework: Ajax patterns, customizable pages, single sign-on integration.
- Accessibility: 508 and WAI compliancy.
- Reporting: report library, report designer, customizable dashboards, ETL, schedulable data extraction tool. Tableau, QlikView, Canvas, and SSRS integration.
- Collaboration tools: email, instant messaging, announcements, surveys, discussion forums, wiki pages, interactive whiteboards.
- CMS: workflow engine, version control, content sharing, access and privileges, creation templates, resource library, content ingestion tools.
- LMS: creation and management of curriculum, standards, lesson plans, learning activities, IMS/SCORM packages, rubrics, individualized learning plans.
- Assessments Solution: assessment designer, item bank manager, item designer, online assessments, paper assessments, assessment scanner tools, student response systems, games, audio and video capturing tools.
- User management: roles, groups, permissions.
- Planners: calendars, classroom planbooks, task lists.
- Alerts and notifications: generic alerts framework, watch list, news feeds.
- User portals: customizable pages, navigation menu management, single sign-on, Sharepoint integration, impersonation, parent portals, guest experience, district/school public pages, application management.
UX Designer
Microsoft (Redmond, WA)
November 5, 2007 - February 13, 2008
Developed product designs for contextual ads platform. Responsible for all phases of the design process.
Major Projects
- Reporting dashboards
- Revenue payouts
- Account creation
UX Designer
Vizrea / WebFives (Seattle, WA)
September 26, 2005 - November 5, 2007
As the UX Designer I have the responsibility of creating simple and delightful user experiences utilizing principals of user-centered design. My goal is to deliver intuitive design solutions that help people and WebFives achieve their goals.
Interaction Design
Develop design solutions to elegantly solve key scenarios to solve user and business goals.
Rapid Prototyping
Develop rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios.
Front-End Development
Develop pixel perfect XHTML/CSS markup and UI controls with Flash ActionScript.
Major Projects
- Social networking: blogging, customizable user web portals, commenting and messaging
- Content management: photo, blogs, video, music, access and permissions, content/device synching
- Account management: revenue sharing, billing, user profile, signup process
Skill Summary
Product Design
- Interaction Design
- Rapid Prototyping
- Visual Design
- User Research
- Information Architect
- Usability Testing
Software
- Adobe Photoshop
- Adobe Illustrator
- Adobe AfterEffects
- Adobe Flash
- Balsamiq
- JustInMind
- Blender 3D
Languages
- HTML5 / CSS3
- Javascript
- jQuery
- AngularJS
Education
The Art Institute of Seattle
School of Design
Interactive Media Design
Associate of Applied Arts - December 2005
4.0 GPA President's List
University of Washington
Department of Economics
International Economics
Bachelor of Arts - June 2000
Awards
2005 Macromedia Design Contest
Flash Website Design Winner
The Art Institute - Best Portfolio Show
Best Portfolio Show in 2005 Graduating Class.