BittrexBittrex enables traders and investors to buy and sell cryptocurrencies. My responsibilities include design leadership and hands-on design for all user experiences including trading, instant purchases, fiat onramps, customer onboarding/KYC, internal tools, mobile apps, and design systems. View site
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BloomzBloomz makes it easy for Teachers and Schools to safely communicate and coordinate with parents, share media, school events, instantly message parents and more. My responsibilities include research, wireframing, prototyping, interaction designs, visual designs, and front-end development. View site
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GlobalScholarGlobalScholar offers an end-to-end web-based solution to help teachers, principals, and district admins administer and track standards based lesson plans and assessments. My responsibilities include team management, research, wireframing, prototyping, interaction designs, visual designs, and front-end development.
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UXCardSortUXCardSort helps UX practitioners plan, conduct, and analyze card sort sessions. My responsibilities include product ownership, research, prototyping, interaction designs, and visual designs.
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Just for FunI have always been fascinated with 3D modeling. I recently picked up a copy of Blender 3D and started learning the basics. My progress includes modeling, texturing, shading, and lighting.
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Process DiscussionInterview from the Interaction Design Foundation course "Become a UX Design from Scratch"
Competitive AnalysisAssess the strengths and weaknesses of competitors against your user's needs.
Mental ModelCapture user behavior, pain points, motivations, and needs from contextual inquires. Group into logical pillars. Map out product features for each pillar to identify gaps, opportunities, and feature bloat. Learn more about Mental Models by Indi Young.
PersonasSummarize the research data from your mental model into personas. This will help your team keep the user's motivations, frustrations, and goals in mind when evaluate design solutions. Download this persona template from Yaroslav Zubko.
Customer Journey Map After you have identified who will be using your product, write down the business goals/desired outcome for each persona. You then go back and fill in how they will discover your product, learn what it is all about, and how they will start using it.
Task AnalysisIdentifies user's thought process and desired reactions toward each task flow segment.
Red Route AnalysisPrioritize user experience for common tasks. Tasks used by few and rarely can be harder for user to access so that tasks used frequently by most people can be easily accomplished. Learn more about Red Route Analysis by Dr. David Travis.
StoryboardsVisually depict scenarios with storyboards. The storyboard should show the context, the problem, the user's fears/motivations, and how the problem will be solved. I use tools like Bitstrips to quickly create them.
WireframesVisually communicate abstract concepts with users and team members to generate feedback. These can be hand drawn or created with a software like Balsamiq.
Rapid PrototypingGet users involved early in the design process with quick and inexpensive paper prototypes. Uncover usability issues and validate design decisions based on actual user reactions.
Style TilesThis is a great way to jumpstart the visual design language even before the interaction designs are finalized. Start with common UI elements typical found in the product you are building and rapidly iterate through several variations. Learn more about Style Tiles
High Fidelity MockupsApply product branding, grid structure, typography, color scheme, and icons.
High Fidelity PrototypesQuickly develop interactive prototypes with tools like Flinto or JustInMind. This lets the team easily distribute and observe exactly how well the product will be received before the product gets built.
Redline SpecificationsProvide front-end developers redline specifications to help them accurately implement your designs. Measure by Utom is a fantastic Sketch plugin that generates interactive redline specification from your Sketch files. It also provides the appropriate unit of measurements for all the different web browsers, iOS, and Android resolutions.
Pattern LibraryCreate a reusable pattern library in an app like Sketch so that you and your team members do not have to keep recreating commonly used controls over and over again in your designs.
Recommendations
Chih-Chun Lin
(UX Designer at Bittrex.com)
“I was extremely lucky to have Edmund as a design manager during my time at Bittrex. Edmund has been an awesome mentor and talented designer. His vast knowledge of crypto and design significantly impacts product strategy and exerts a subtle and profound influence on the value that UX could bring. I've always been impressed by how thoughtful he was in making every design decision, and on top of that, it is always well articulated, easy to understand, and such a rewarding experience in every design discussion. Edmund also creates a safe and supportive environment that helped grow my design skills and build my confidence as a designer. He is genuine in character and takes care of the people he works with.”
Muthu Arunachalam
(Senior Director of Product Management at GlobalScholar)
“Edmund is one of the best UI/UX designers I have worked with. His ability to grab the core piece and get into details, quick turnaround time for the design, coming up with a design and improvising on it continuously, abreast with the latest trends in the industry and getting them into the product at the right time are some of the skills I admire in him. The user experience of our product has improved because of him to a large extent.”
Nehal Raval
(Lead Program Manager at GlobalScholar)
“Edmund... Alias 'The best man in the UI/UX world.' Worked with him for various projects and found he is one of the best coworker I have worked with. Humble, team-player, hard-working, sharp, out of the box thoughts, result-oriented. It is my pleasure to work with him.”
Abhishek Shukla
(Product Manager at GlobalScholar)
“I had multiple opportunities to work with Edmund and was always impressed by his depth of knowledge in UX design. He always keeps product usability and product vision at the top of his mind. Without his contributions, I would have missed a number of differentiating factors in my product features. His innovative solutions have helped me in maintaining the right balance between feature functionality and usability. With his knowledge and experience, Edmund has a very bright future.”
Senthil Kanthaswamy
(Product Manager at GlobalScholar)
“Edmund is an excellent user experience designer who has the ability to grasp complex functionalities and technical constrains with ease, and exposes them to end user in an intuitive and simple fashion. We end up having a lot of engaging discussions. He is open for ideas and ideates with the team during the development phase to come with the solution. He is very enthusiastic and passionate about giving the right solution for a given problem and goes that extra mile.”
Chaks Appalabattula
(Founder & CEO of Bloomz)
“Edmund is one of the UX gems I have come across. He has a great combination of UX talent with great attention to detail combined with his passion, and his down-to-earth attitude that makes it fun to work with him.”
Ashok Meyyappan
(Chief Product Officer of Bloomz)
“Edmund is simply a great guy to work with, no frills, pure business. He is that hard to find guy who has a lot of passion for what he does. And that passion clearly shows in his work. He not only has a great sense for UI/UX, but is also good product thinker. I should also mention that he is dedicated and hard working.”
See more on LinkedIn
Edmund YuExperience
As a product designer of years for startup companies, I have extensive hands-on experience building web and mobile apps at an accelerated pace that gracefully meets business goals and user needs.
Principal UX Designer
Bittrex - Cryptocurrency Exchange
Seattle, WA (Jun 2018-Present)
Bittrex enables traders and investors to buy and sell cryptocurrencies. As the design leader I have the overall responsibility for all production work completed by the design team and for providing the UX strategic direction for the company.
- Design Leadership - Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to; empowering designers to produce excellent, high-quality products; engage with product managers, design, and engineering leads to solve user and business goals using the principles of human-centered design.
- Team Management - Ensure designers understand the company's goals; understand what they are accountable for; and promote personal growth and professional development opportunities.
- Process Improvement - Seek to update and improve processes, to allow less wasteful, more streamlined design.
Design teams I manage
- Core web experience
- Trading terminal
- Mobile apps
- Internal tools
Major projects (as an individual contributor)
- Onboarding/off ramping experiences
- Margin trading and lending markets
- Trading terminal
- Instant buy and sell
- Initial Exchange Offerings (IEO)
- Fiat onramps (ACH, credit/debit cards, SEPA, wire transfers)
- Staking program
- Incentive credits
- Tax document/reporting tools
- Market and wallet management
- Compliance and audit reports
- Financial reconciliation tools
- Airdrop distribution tool
- Design pattern libraries
Head of Product Design
Bloomz - Parent Communications App
Redmond, WA (May 2013 - Mar 2018)
Bloomz helps parents discover and connect with the world around their children. We work with schools, PTSAs, and activity centers to get important communications and promote parental collaboration all in one place. As the head of product design, I drive the end-to-end user experience ensuring that we build the minimal viable product; incorporate human-centered design techniques; and optimize the experience by analyzing usage data.
Major Projects (as an individual contributor)
- Mobile experience: iPhone, iPad, Android, responsive browser layout.
- Onboarding experience: demo class, interactive tutorials, roster imports.
- Classroom tools: behavior tracker, attendance tracker, student portfolios.
- Communication: instant messaging, new feeds, notification center.
- Collaboration: calendars, volunteer requests, conference scheduler.
- Reporting: user engagement dashboards, communication history report.
- Year-end features: classroom archival, auto-generated yearbook videos.
UX Design Manager
GlobalScholar (acquired by Scantron) - B2B Edtech Startup
Bellevue, WA (Feb 2008 - Apr 2013)
GlobalScholar offers an end-to-end web-based solution to help teachers, principals, and district admins administer and track standards based lesson plans and assessments. My responsibilities include hands-on product design, cross-team collaboration, design-ops, team building, and mentorship.
Major Projects (as an individual contributor)
- Collaboration tools: email, instant messaging, announcements, surveys, discussion forums, wiki pages, interactive whiteboards.
- CMS: workflow engine, version control, content sharing, access and privileges, creation templates, resource library, content ingestion tools.
- LMS: ability to manage curriculum, standards, lesson plans, learning activities, IMS/SCORM packages, rubrics, individualized learning plans.
- Assessments solution: assessment designer, item bank manager, item designer, online assessments, paper assessments, assessment scanner tools, student response systems, games, audio and video capturing tools.
- Planners: calendars, classroom planbooks, task lists.
- User portals: customizable pages, navigation menu management, single sign-on, Sharepoint integration, impersonation, parent portals, guest experience, district/school public pages, application management.
- Accessibility: 508 and WAI compliancy.
- Reporting: report library, report designer, customizable dashboards, ETL, schedulable data extraction tool.
UX Designer
Microsoft - PubCenter
Redmond, WA (Nov 2007 - Feb 2008)
Developed product designs for Microsoft's advertisement platform. Responsible for all phases of the design process.
Major Projects (as an individual contributor)
- Reporting dashboards
- Revenue payouts
UX Designer
Vizrea (acquired by Microsoft) - Social network startup
Seattle, WA (Sep 2005 - Nov 2007)
As the UX Designer I have the responsibility of creating simple and delightful user experiences utilizing principals of user-centered design. My goal is to deliver intuitive design solutions that help people and WebFives achieve their goals.
- Interaction Design - Develop design solutions to elegantly solve key scenarios to solve user and business goals.
- Rapid Prototyping - Develop rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios.
- Front-End Development - Develop pixel perfect XHTML/CSS markup and UI controls with Flash ActionScript.
Major Projects (as an individual contributor)
- Social networking: blogging, customizable user web portals, commenting and messaging
- Content management: photo, blogs, video, music, access and permissions, content/device synching
- Account management: revenue sharing, billing, user profile, signup process
Skill Summary
Product Design
- Interaction Design
- Rapid Prototyping
- Visual Design
- User Research
- Usability Testing
Software
- Figma
- Balsamiq
- Proto.io
- Photoshop
- Illustrator
Languages
- HTML5 / CSS3
- Javascript
- jQuery
Education
Luma Institute
Practitioner of Human-Centered Designs
Certified (Jan 2023)
The Art Institute of Seattle
Interactive Media Design
Associate of Applied Arts (Dec 2005)
Highest Honors
University of Washington
International Economics
Bachelor of Arts (Jun 2000)