Profile PhotoEdmund Yu

UX Designer
Seattle/Bellevue, WA
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I have over years of hands-on work experience in UX design, rapid prototyping, and front-end development for rich Internet applications and mobile devices. I practice user centered design principles basing design decisions on user needs and business goals.

Principal UX Designer

Bittrex (Seattle, WA)
June 18, 2018 - Present

Bittrex enables traders and investors to buy and sell cryptocurrencies and digital tokens. My responsibilities include researching, wireframing, prototyping, interaction designs, and visual designs.

Major Projects

  • Onboarding/offramping users
  • Margin trading and lending market
  • Trading interface redesign
  • Initial Exchange Offerings (IEO)
  • Credit card and crypto deposits
  • Incentive credits
  • Mobile web experience
  • Market and wallet management
  • Compliance and audit reports
  • Financial reconciliation tools
  • Design pattern libraries

Head of Product Design

Bloomz (Redmond, WA)
May 28, 2013 - March 30, 2018

Bloomz makes it easy for Teachers and Schools to safely communicate and coordinate with parents, share media, school events, instantly message parents and more. As the head of product design, I drive the end-to-end user experience ensuring that we build the minimal viable product; incorporate user centered design techniques; and optimize the experience by analyzing usage data.

Major Projects

  • Mobile experience: iPhone, iPad, Android, responsive browser layout.
  • Onboarding experience: demo class, interactive tutorials, roster imports.
  • Classroom tools: behavior tracker, attendance tracker, student portfolios.
  • Communication: instant messaging, new feeds, notification center.
  • Collaboration: calendars, volunteer requests, conference scheduler.
  • Reporting: user engagement dashboards, communication history report.
  • Year-end features: classroom archival, auto-generated yearbook videos.

UX Design Manager

Scantron Corporation (Bellevue, WA)
February 14, 2008 - April 19, 2013

As the design lead I have the overall responsibility for all production work completed by the design team and for providing the UX strategic direction for the company.

Design Leadership

Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to; define standards of usability and accessibility; empowering excellent, high-quality visual designs and front-end development; engage with product managers, design, and development leads to solve user and business goals using the principles of user-centered design.

Team Management

Ensure designers understand the company's goals; understand what they are accountable for; and promote personal growth and professional development opportunities.

Process Improvement

Seek to update and improve processes, to allow less wasteful, more streamlined design.

Major Projects

  • Collaboration tools: email, instant messaging, announcements, surveys, discussion forums, wiki pages, interactive whiteboards.
  • CMS: workflow engine, version control, content sharing, access and privileges, creation templates, resource library, content ingestion tools.
  • LMS: ability to manage curriculum, standards, lesson plans, learning activities, IMS/SCORM packages, rubrics, individualized learning plans.
  • Assessments solution: assessment designer, item bank manager, item designer, online assessments, paper assessments, assessment scanner tools, student response systems, games, audio and video capturing tools.
  • Planners: calendars, classroom planbooks, task lists.
  • User portals: customizable pages, navigation menu management, single sign-on, Sharepoint integration, impersonation, parent portals, guest experience, district/school public pages, application management.
  • Accessibility: 508 and WAI compliancy.
  • Reporting: report library, report designer, customizable dashboards, ETL, schedulable data extraction tool.

UX Designer

Microsoft (Redmond, WA)
November 5, 2007 - February 13, 2008

Developed product designs for contextual ads platform. Responsible for all phases of the design process.

Major Projects

  • Reporting dashboards
  • Revenue payouts

UX Designer

Vizrea (Seattle, WA)
September 26, 2005 - November 5, 2007

As the UX Designer I have the responsibility of creating simple and delightful user experiences utilizing principals of user-centered design. My goal is to deliver intuitive design solutions that help people and WebFives achieve their goals.

Interaction Design

Develop design solutions to elegantly solve key scenarios to solve user and business goals.

Rapid Prototyping

Develop rapid paper/clickable prototypes to evaluate the effectiveness of design solutions against identified scenarios.

Front-End Development

Develop pixel perfect XHTML/CSS markup and UI controls with Flash ActionScript.

Major Projects

  • Social networking: blogging, customizable user web portals, commenting and messaging
  • Content management: photo, blogs, video, music, access and permissions, content/device synching
  • Account management: revenue sharing, billing, user profile, signup process

Skill Summary

Product Design

  • Interaction Design
  • Rapid Prototyping
  • Visual Design
  • User Research
  • Information Architect
  • Usability Testing


  • Adobe Photoshop
  • Adobe Illustrator
  • Figma
  • Sketch
  • Balsamiq
  • JustInMind


  • HTML5 / CSS3
  • Javascript
  • jQuery


The Art Institute of Seattle

School of Design
Interactive Media Design
Associate of Applied Arts - December 2005
Highest Honors

University of Washington

Department of Economics
International Economics
Bachelor of Arts - June 2000

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