I’m Edmund

I have over 15 years of product design leadership experience helping startups successfully get off the ground, grow their business, and build highly impactful design teams.

Three 3D rendered iPhone devices showing the new simplified Bittrex interface Three 3D rendered iPhone devices showing the new simplified Bittrex interface Three 3D rendered iPhone devices showing the new simplified Bittrex interface
View work samples Bittrex Logo

Simplify Trading – 2024

Overhauled the Bitcoin purchasing experience for retail investors who lack the expertise or time to engage in day trading. As a result of this initiative, we generated a new revenue stream that contributed to 25% of all trading revenue.
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3D rendered iPhone device showing the Bloomz behavior management user experience
View work samples Bloomz Logo

Growth Initiatives – 2016

Led initiatives to grow our userbase from 0 to 3.2M users in less than 3 years. Increased teacher conversion rate by 18.2% and reduced the time to invite parents by 34%. Reduced our most expensive customer acquisition channel from $42.92 CPA to $0.45 CPA.
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GlobalScholar Logo

Modernizing Education – 2012

I led designs for the company's north star product for teachers to easily assess students' proficiency and create personalized learning paths for each student.
Case study coming soon

Screenshot of the GlobalScholar standard based gradebook interface

Working Together

More on LinkedIn
Edmund... Alias ‘The best man in the UI/UX world.’ Worked with him for various projects and found he is one of the best coworker I have worked with. Humble, team-player, hard-working, sharp, out of the box thoughts, result-oriented.  Nehal Raval Lead Program Manager
I was extremely lucky to have Edmund as a manager. I’m always been impressed by how thoughtful he was in making every design decision, well articulated, easy to understand, and such a rewarding experience in every design discussion. He is genuine in character and takes care of the people he works with.  Chih-Chin Lin UX Designer
Edmund is one of the best UI/UX designers I have worked with. His ability to grab the core piece and get into details, quick turnaround time for the design, coming up with a design and improvising on it continuously, and getting them into the product at the right time are some of the skills I admire in him.  Muthu Arunachalam Senior Director of Product Mgmt
He continuously takes a user-centric approach in everything he does, which reflects in a polished finished work. In my experience working with Edmund, he always showed passion and confidence, yet he always kept an open mind and took a collaborative approach that helped bring people together.  Horacio Ochoa Head of Marketing & Growth at Bloomz
Whether it is his vast knowledge of the crypto space, his rich experience in UX design and utter commitment to the customer, or his deep capacity to deliver, I look back and realize how much skill and expertise Edmund contributed to the team as a single person. Christian Reindl Lead UX Designer
I was always impressed by his depth of knowledge in UX design. Without his contributions, I would have missed a number of differentiating factors in my product features. His innovative solutions have helped me in maintaining the right balance between feature functionality and usability.  Abhishek Shukla Product Manager
Edmund is an excellent user experience designer who has the ability to grasp complex functionalities and technical constrains with ease, and exposes them to end user in an intuitive and simple fashion. We end up having a lot of engaging discussions. Senthil Kanthaswamy Product Manager
Edmund is that hard to find guy who has a lot of passion for what he does. And that passion clearly shows in his work. He not only has a great sense for UI/UX, but is also good product thinker. I should also mention that he is dedicated and hard working. Ashok Meyyappan Chief Product Officer of Bloomz
Edmund is one of the UX gems I have come across. He has a great combination of UX talent with great attention to detail combined with his passion, and his down-to-earth attitude that makes it fun to work with him.  Chaks Appalabattula Founder & CEO of Bloomz